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18.07.2023
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Market Analysis Dashboard For Category Managers Of An Online Store

Category Structure Report

Brand Representation Dynamics Report

Top-rated and Most Reviewed Products Report

New Products on the Market Report

The Market Analysis Dashboard is the third key dashboard in Pricer24 for the category manager of an online store. It helps to analyze the category structure by comparing the current representation of various brands and the dynamics of assortment changes within a category. It also helps the category manager to quickly identify top-rated products and new releases.

The Market Analysis Dashboard provides answers to the following questions:

  • Which brands and products are currently leading the market?
  • What new releases from vendors have already appeared on competitors’ websites?
  • On which products should you focus your marketing efforts?
  • And, most importantly, which products and brands can be added to your assortment to increase sales in your online store?

Let’s explore the report widgets displayed on this dashboard.

Important! If you need to perform a more in-depth analysis, you can quickly navigate from the widget to the detailed report.

Category Structure Report

A simple pie chart illustrates the relative proportion of brands based on the width of their product portfolio. The report on the right showcases the current brand representation in the market.

What you can do with it: Take a snapshot of the leaders in brand representation, and then evaluate your assortment and how well these brands are represented in your online store.

Brand Representation Dynamics Report

This graph illustrates how the market representation of each brand changes over a specific period. It allows you to notice trends such as a decrease or increase in the number of offerings for particular brands in a timely manner.

What you can do with it: If you see deviations on the graph, analyze what is happening and which products have influenced the market situation. As a result, you can make informed decisions regarding the incorporation of new SKUs into your assortment or the procurement of high-demand products.

Top-rated and Most Reviewed Products Report

In this report, you see a list of products that have the highest ratings and the largest number of reviews on the market. You can scroll down to preview the list on the dashboard.

What you can do with it: Analyze which products generate more customer interest, compare them with your sales and inventory availability, and plan your marketing activities based on this research.

New Products on the Market Report

Unlike many similar tools, Pricer24 gathers information not by individual products but by category or brand. This means that if new SKUs appear on a competitor’s website within a category, the parser automatically processes them.

Additionally, Pricer24 collects data not only on a product’s current representation status but also on the date of any status change. Thanks to this, you can see which positions have recently appeared on the market.

What you can do with it: Explore which products have entered the market and which competitors are offering them. It may be worth adding them to your own product portfolio.

Assortment Analysis, Assortment Change Dynamics, and Market Analysis reports are used in this dashboard.

I want this dashboard. How can I get it?

If you are not yet a Pricer24 client, please contact our manager by filling out the form at the bottom or top of this page.

If you are already our client, contact our support team for assistance configuring the report and displaying it on your dashboard.

If you are an experienced Pricer24 user, you can create this and similar dashboards on your own.

In any case, our team is always ready to help.

More dashboards for the category manager:

Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
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