fbpx
Articles
18.07.2023
896

Competitor Assortment Analysis Dashboard

Products with a “Not Available” Status Report

Comparison with Competitor Assortment Report

Dynamics of Competitor Assortment Changes Report

Assortment Comparison Report: Category-Brand-Competitor

Promo Positions on the Market Report

The Competitor Assortment Analysis Dashboard is the second key dashboard in Pricer24 for the category manager of an online store. It helps you compare your current assortment with that of your competitors and, most importantly, quickly identify gaps and growth opportunities.

The Competitor Assortment Analysis Dashboard provides answers to the following questions:

  • How many of my products are currently unavailable in specific categories?
  • Which of my competitors have better/worse assortment representation (by in-stock and available statuses)?
  • How has the assortment representation on competitors’ websites changed across categories over a given period of time?
  • Which products are currently being offered at promotional prices?

Let’s take a closer look at the report widgets displayed on this dashboard.

Important! If you need to perform an in-depth analysis, you can quickly navigate from the widget to the detailed report.

Products with a “Not Available” Status Report

On the left side of this widget, you can see the total number of unavailable products on your website, organized by product category. On the right side is a table listing these products. By scrolling to the right, you can see when these products were last available.

What you can do with it: Analyze popular products that are currently unavailable in your online store and order them from the distributor.

Comparison with Competitors Assortment Report

Thanks to these widgets, you can quickly see how well your products are represented compared to those of your competitors and whether they are in stock and available for purchase. On the left side is a category-wise report, and on the right is a visual diagram by competitors.

What you can do with it: If your main competitors have better product availability, it is likely that customers will choose them. You should improve your product representation if you want to become the leader in product presentation.

Dynamics of Competitor Assortment Changes Report

This report helps you monitor the introduction of products to or removal from the market by analyzing market dynamics. The widget demonstrates how the assortment of competitors changes from day to day.

What you can do with it: Significant deviations can show a shortage of products or, conversely, that the market is filled with new items. If you observe such deviations, analyze what is happening and identify which products have influenced the market situation. Based on that, you can make decisions about introducing new SKUs to your assortment or procuring high-demand products.

Assortment Comparison Report: Category-Brand-Competitor

This is essentially the Comparison with Competitors Assortment Report, only in terms of brands. You can see which vendors are currently better or worse represented among your competitors.

What you can do with it: Identify brands that are not sufficiently meeting market demand among your competitors and fill gaps in the market.

Promo Positions on the Market Report

This report shows the current promotional products that can impact the sales flow. You can immediately understand which positions competitors are emphasizing through price or other promotions. Additionally, you can see promotional prices and a brief description of promotional conditions.

What you can do with it: Click on product cards, explore promotion terms, and, if necessary, collaborate with the marketing department to develop better offers.

Assortment Analysis, Assortment Change Dynamics, and Market Analysis reports are used in this dashboard.

I want this dashboard. How can I get it?

  • If you are not yet a Pricer24 client, please contact our manager by filling out the form at the bottom or top of this page.
  • If you are already our client, contact our support team for help configuring these reports and displaying them on your dashboard.
  • If you are an experienced Pricer24 user, you can create this and similar dashboards on your own.

In any case, our team is always ready to help.

More dashboards for the category manager:

Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
Share it:

Get expert advice

Request a demo to see how Pricer24 can meet your needs



    *By submitting this form, you agree to receive marketing emails

    Privacy policy

    Your privacy is very important to us. We want your work on the Internet to be as pleasant and useful as possible, and you quite calmly used the broadest range of information, tools and opportunities that the Internet offers.

    The personal information of the Members collected at the time of registration (or at any other time) is mainly used to prepare the Products or Services in accordance with your needs. Your information will not be transferred or sold to third parties. However, we may partially disclose personal information in special cases described in the “Consent with the mailing”

    What data is collected on the site

    At voluntary registration on reception of dispatch you send the Name and E-mail through the registration form.

    What is the purpose of this data?

    The name is used to contact you personally, and your e-mail for sending you mailings of newsletters, news, useful materials, commercial offers.

    Your name and e-mail are not transferred to third parties, under any circumstances, except for cases related to the compliance with the requirements of the law.

    You can refuse to receive mailing letters and remove your contact information from the database at any time by clicking on the unsubscribe link present in each letter.

    How this data is used

    With the help of these data, information on the actions of visitors on the site is collected in order to improve its content, improve the functionality of the site and, as a result, create high-quality content and services for visitors.

    You can change your browser settings at any time so that the browser blocks all files or notifies you about sending these files. Note at the same time that some functions and services will not be able to work properly.

    How this data is protected

    To protect your personal information, we use a variety of administrative, management and technical security measures. Our Company adheres to various international control standards aimed at transactions with personal information, which include certain control measures to protect information collected on the Internet.

    Our employees are trained to understand and follow these control measures, they are familiarized with our Privacy Notice, regulations and instructions.

    Nevertheless, despite the fact that we are trying to protect your personal information, you too must take measures to protect it.

    We strongly recommend that you take all possible precautions while on the Internet. The services and websites that we organize include measures to protect against leakage, unauthorized use and alteration of the information we control. Despite the fact that we are doing everything possible to ensure the integrity and security of our network and systems, we can not guarantee that our security measures will prevent illegal access to this information by hackers from outside organizations.

    If this privacy policy is changed, you will be able to read about these changes on this page or, in special cases, receive a notification on your e-mail.