Who Is a Category Manager, and What Are Their Tasks and Responsibilities

One of the most important positions in the retail industry is held by the category manager. They are responsible for optimizing the sales of a particular group of products. A category manager’s field of activity is quite broad. They must ensure that the potential of their category is maximized by implementing various strategies and tactics. This includes everything from procurement and supplier partnerships to online merchandising and managing sales performance.

The category manager is responsible for improving the ROI of products in a particular category.

The tasks of a category manager in e-commerce include:

  1. Assortment formation in each category based on the store or chain’s assortment policy and that of its competitors.
  2. Supplier cooperation, including search, contractual work, and relationship management. In large chains, this task is delegated to buyers.
  3. Inventory management.
  4. Setting prices for products within each category according to the company’s pricing policy.
  5. Participating in product promotion through promos and online merchandising.

It is worth noting that the formation of the assortment is a fundamental aspect of this position. The product line manager may only be partially responsible for other tasks, depending on factors such as the company’s size, organizational structure, and business processes. For example, some companies have a separate department that handles pricing, while in other cases, the duties of the category manager and purchasing director may be divided between the two roles. 

The specific duties and KPIs of the category manager are determined by the tasks assigned to them in the company.

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  • Market analytics
  • Price parsing
  • Product visibility
Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
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