price intelligence tool

Retail Price Intelligence Tool

Increase sales with data-driven pricing. Automate price collection and product matching. Track prices of competitors and suppliers. Maximize profits with dynamic pricing.


Pricer24 ecosystem for data-driven pricing

Stay Ahead of the Retail Game with Price Intelligence

solution components:

Price Crawler

Your very own price intelligence agent that seamlessly crawls competitors’ sites, collecting information from product pages, and matches products to your SKUs.

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Competitor Price Scraping

A robot that regularly crawls through your competitors’ sites and collects data on the prices of goods.

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Price Monitoring

A reporting system for real-time analysis of competitor pricing intelligence in e-commerce.

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Price Comparison

A system of reports to compare your prices with those of competitors by individual products, categories, brands, or product segments.

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Competitor Price Tracking

A system of reports for evaluating price fluctuations and analyzing the history of commodity prices over a certain period.

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Dynamic Pricing

A pricing automation solution that uses algorithms to set and adjust prices in real time based on price intelligence data and other factors.

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Price Intelligence: Your Path to Profitability

  • +10-15%
    Boost your sales
    Companies that implement dynamic pricing strategies based on competitive price intelligence increase sales by an average of 10-15%.
  • +2-5%
    Speed up turnover
    Retailers who use price optimization and price intelligence see a 2-5% increase in inventory turnover.
  • +2-5%
    Increase market share
    By integrating competitive price intelligence, companies increase their market share by an average of 2-5% within a year.

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Automate routine processes with Pricer24

Case Study: How Pricing Optimization Helped KTC Increase Sales

KTC is one of the most visited online hardware and electronics stores in Ukraine, with a strong regional network of 26 offline stores. In this case study, KTC’s category management specialists share how our price intelligence software helps them increase sales.

Result: Thanks to price intelligence and a competitive pricing policy, the KTC online store increased the share of sales to new customers by 11%.


What is price intelligence, and why is it crucial for retailers?
Price intelligence is the practice of gathering and analyzing competitors’ pricing data and market trends. It’s essential for retailers because it helps them make informed pricing decisions and stay competitive.
How does price intelligence software benefit retail businesses?
Price intelligence software empowers retail businesses by providing real-time competitor insights and market data, enabling them to optimize pricing strategies for increased sales and profitability.
What sets your price intelligence software apart from the competition?
Unlike some competitors’ solutions, our price intelligence software is open to customization and can be adapted to your company’s needs. An additional plus (which competitors cannot offer): in Pricer24, you can not only conduct price intelligence but also track competitors’ promotions, analyze their assortment, and see the popularity of a certain product in e-commerce. Another advantage of Pricer24 is the high quality of information: over 99.5% accuracy of price intelligence data.
Can price intelligence tools help us adjust prices in real time?
Yes. Using dynamic pricing, you can automate price changes and scale the most effective strategies to all product categories, even with a small staff of category managers.
Can I purchase price intelligence tools separately? For example, just a price parser?
No. Price analysis is a comprehensive solution in the Pricer24 ecosystem, consisting of a set of tools: Price Crawler, Competitor Price Scraping Tool, Price Monitoring Tool, Price Comparison Tool, and Competitor Price Tracking Tool. All of these are components of our retail price intelligence platform.
How will I receive data on competitive price intelligence?
Price intelligence data is visualized in reports. Pricer24 provides several types of reports for different tasks: Price Comparison, Price Fluctuations, and Price History. Reports can be customized in a form convenient for you. For example, with the Price Comparison report you can display data in a table, pie chart, or bar chart; the Price History report displays data in the form of a graph.
How often can Pricer24 update information about price changes?
We usually update data 5-7 times a day, as this is enough for most customers. If you need to update data more often, we can collect information about competitors' prices at least every hour.
Does your price intelligence software track prices on price aggregators and marketplaces?
Yes. Our software can perform price intelligence for any commercial sites (online stores, price aggregators, and marketplaces) so you can successfully track them all — even sites with a high level of parsing protection.
How much does price intelligence software cost?
The cost depends on the size of your assortment and the number of websites you plan to monitor. After we discuss your tasks and make sure we fully understand your needs, we can give you an accurate project estimate.
What data sources do you use in your competitor pricing intelligence tool?
The price parser collects data from open sources, i.e. from your competitors’ websites. In addition, Excel files with prices can be uploaded to the Pricer24 price intelligence platform. If you have access to the supplier’s B2B portal or access to the API, the system can take data from there as well.
Does price intelligence help you manage inventory more effectively?
Price intelligence software can help you optimize inventory turnover by adjusting prices for slow-moving items.

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