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18.07.2023
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3 Key Category Management Dashboards For Market Monitoring

Competitor Price Analysis Dashboard

Competitor Assortment Analysis Dashboard

Market Analysis Dashboard

What position does my online store currently hold in terms of price and assortment compared to competitors? Can I achieve KPIs in the current market situation? What interesting products have appeared on competitors’ digital shelves?

The category manager faces these and similar questions every day.

Answers are just one click away if you have a tool that not only automatically gathers data but also clearly visualizes it. That’s how Pricer24 works: The parser collects market data that is then displayed in reports and widgets that can be placed on a dashboard.

In this article, you will learn about three key dashboards for category managers that help our retail clients monitor the market and make quick data-driven decisions.

What is a dashboard?

A dashboard is a way of displaying the most important business and operational indicators on one screen.

On a dashboard, you’ll see structured data organized in charts, graphs, and tables so you can quickly identify positive and negative trends and find correlations and weaknesses.

Dashboards also help optimize the decision-making process based on a large data set. For example, in Pricer24, positive indicators are highlighted in green and negative indicators in red, so you need only a few seconds to see where to start.

That’s why dashboards are an optimal tool for daily monitoring.

Three key dashboards for market monitoring

During daily market monitoring, the category manager of an online store is concerned with a wide range of questions that can be broadly categorized into three segments: price, assortment, and market trends.

That’s why we offer our clients three standard dashboard configurations: price analysis, competitor assortment analysis, and market assortment analysis.

1. Competitor Price Analysis Dashboard

With the help of this dashboard, you can conduct fast and efficient comparative price analysis (your prices vs competitors’ prices), track the dynamics of price changes, identify trends, and detect competitors’ recommended retail price (RRP) violations.

2. Competitor Assortment Analysis Dashboard

This dashboard helps you identify drawbacks in your products’ representation by comparing your assortment with competitors’. You can quickly discover empty segments and growth opportunities, track the dynamics of competitors’ assortment changes, and review competitors’ current promotional offers on products that are also in your catalog.

3. Market Analysis Dashboard

Use the Market Analysis dashboard to keep your company ahead of the competition by being the first to identify market trends, products, or brands that will allow you to expand your assortment and boost sales. With this dashboard, you can quickly analyze the category structure in the market and the representation of different brands, see which products currently hold top e-commerce positions based on ratings and customer reviews, and review a list of new products that are not yet in your portfolio.

What data can I see on Pricer24 dashboards?

In short, you’ll see data that empowers you to make well-informed decisions.

Pricer24 collects data on product availability and price, the number of reviews and average ratings, current promotions, and content in product listings. It also maintains a history of price and availability changes.

To analyze this data, you can display it in various reports by configuring filters.

How do you prefer to perceive certain data: in a summary table, a pie chart, or perhaps a histogram? Just specify the desired report format.

Filters + report format = customizable configuration 🙂

One report in Pricer24 can be transformed into multiple configurations to address a manager’s questions. Report configurations can be saved and added to dashboards.

I want these dashboards. How can I get them?

  • If you are not yet a Pricer24 client, fill out the contact form at the bottom or top of this page and our manager will get in touch with you.
  • If you are already our client, our support team will help you configure the reports and display them on your dashboards.
  • If you are already an experienced Pricer24 user, you can learn more about each dashboard through the links above and create similar dashboards of your own.
Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
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