price intelligence tool
FOR ONLINE STORES

A Solution for Daily Price Analysis in E-commerce

Get accurate pricing data on your competitors and take control of your pricing strategy. We identify 98%+ of overlapping products between you and your competitors and deliver high-quality data to help boost your sales.

PRICER24 CLIENTS

Pricer24 — your automated, data-driven pricing analyst

Every day, our tools gather precise data for you and generate reports that provide a complete market overview in minutes, helping you increase margin and sales.

solution components:

Price Parser

A bot that scans your competitors’ websites multiple times a day to collect product price data.

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Price Crawler

A tool that continuously gathers market data on prices, assortment, product descriptions, promotions, credit options, and compares products that directly or indirectly compete with your SKUs.

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Price Monitoring

A system of user-friendly reports for real-time analysis of competitor prices in e-commerce. Key information for pricing decisions.

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Advanced Price Comparison

Convenient reports comparing your prices with competitors’ prices by individual products, categories, brands, or segments. Deep niche analysis and identification of growth opportunities.

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Price Change Tracking

A reporting system to analyze market price fluctuations, competitors’ price change histories, and pricing trends.

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Dynamic Pricing

An automated pricing solution that uses algorithms to set and adjust your prices in real time based on competitor prices and rules aligned with your strategy.

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Price Intelligence — Your Profitability Strategy

  • +10-15%
    More sales
    Launch dynamic pricing based on competitor price analysis and boost your sales automatically.
  • +2-5%
    Faster inventory turnover
    Use competitor price analysis to speed up turnover and grow your business.
  • +2-5%
    Market share
    Identify growth areas with Pricer24’s competitor analysis to increase your market share by up to 5% annually.

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Case Study: How Pricing Optimization Helped KTC Increase Sales

KTC is one of the most visited online hardware and electronics stores in Ukraine, with a strong regional network of 26 offline stores. In this case study, KTC’s category management specialists share how our price intelligence software helps them increase sales.

Result: Thanks to price intelligence and a competitive pricing policy, the KTC online store increased the share of sales to new customers by 11%.

FAQ

What is price intelligence, and why is it crucial for retailers?
Price intelligence is the practice of gathering and analyzing competitors’ pricing data and market trends. It’s essential for retailers because it helps them make informed pricing decisions and stay competitive.
How does price intelligence software benefit retail businesses?
Price intelligence software empowers retail businesses by providing real-time competitor insights and market data, enabling them to optimize pricing strategies for increased sales and profitability.
What sets your price intelligence software apart from the competition?
Unlike some competitors’ solutions, our price intelligence software is open to customization and can be adapted to your company’s needs. An additional plus (which competitors cannot offer): in Pricer24, you can not only conduct price intelligence but also track competitors’ promotions, analyze their assortment, and see the popularity of a certain product in e-commerce. Another advantage of Pricer24 is the high quality of information: over 99.5% accuracy of price intelligence data.
Can price intelligence tools help us adjust prices in real time?
Yes. Using dynamic pricing, you can automate price changes and scale the most effective strategies to all product categories, even with a small staff of category managers.
Can I purchase price intelligence tools separately? For example, just a price parser?
No. Price analysis is a comprehensive solution in the Pricer24 ecosystem, consisting of a set of tools: Price Crawler, Competitor Price Scraping Tool, Price Monitoring Tool, Price Comparison Tool, and Competitor Price Tracking Tool. All of these are components of our retail price intelligence platform.
How will I receive data on competitive price intelligence?

You can receive data about competitor price analysis in several ways:

  • Export the data to an Excel sheet or XML file
  • Gather the data using an API

Additionally, we can integrate Pricer24 with the client’s website so that updates made by the Pricer24 scanner will immediately send all relevant information to the site for adjustment.

Within Pricer24, the data is visualized in the form of reports. There are many useful and accessible reports suitable for various tasks: Price Comparison, Price Fluctuation, Price History.

These reports can be customized to meet your needs. For example, the Price Comparison report allows you to display data in a table, pie chart, or bar chart, while the Price History report presents it as a clear line chart.

How often can Pricer24 update information about price changes?
We usually update data 5-7 times a day, as this is enough for most customers. If you need to update data more often, we can collect information about competitors' prices at least every hour.
Does your price intelligence software track prices on price aggregators and marketplaces?
Yes. Our software can perform price intelligence for any commercial sites (online stores, price aggregators, and marketplaces) so you can successfully track them all — even sites with a high level of parsing protection.
How much does price intelligence software cost?
The cost depends on the size of your assortment and the number of websites you plan to monitor. After we discuss your tasks and make sure we fully understand your needs, we can give you an accurate project estimate.
What data sources do you use in your competitor pricing intelligence tool?
The price parser collects data from open sources, i.e. from your competitors’ websites. In addition, Excel files with prices can be uploaded to the Pricer24 price intelligence platform. If you have access to the supplier’s B2B portal or access to the API, the system can take data from there as well.
Does price intelligence help you manage inventory more effectively?
Price intelligence software can help you optimize inventory turnover by adjusting prices for slow-moving items.
Which platforms can Pricer24 integrate with?
Pricer24 can integrate with any platforms, allowing data to be instantly transferred to the client’s system.

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