The computer memory market is extremely dynamic, similar to the stock market or cryptocurrency market. Prices change frequently, requiring a quick response and often immediate decision-making. The company that reacts fastest wins.
This is the environment in which Kingston Technology — a company that has maintained leadership and ~40% market share across the RAM, SSD, and flash memory categories for over 15 years — operates.
For the past five years, Pricer24 has been helping Kingston Technology to maintain these positions in the Ukrainian market.
Start of Cooperation: Excel and Manual Price and Availability Monitoring
Before implementing Pricer24, Kingston Technology specialists monitored prices using Excel. While some processes were automated using in-house tools, a significant amount of work was done manually.
I have something to compare it with, as I have experience working with other platforms. Pricer24 works very stably and, what is especially important, quickly responds to changes on our partners’ websites. Overall, a very positive experience.
Dmytro Romanenko, Country Manager Kingston Technology
At the start of our cooperation, prices and representation of the brand’s products on sellers’ digital shelves were checked manually by a dedicated specialist. Sales and inventory data came from partners in the form of reports that needed to be collected, consolidated, and analyzed. Some tasks were performed using Excel.
This worked, but it required a significant amount of time for processing. With growth in volume and the speed of changes, it became obvious that the company was spending too much time on decision-making. And for a market that operates like an exchange, speed is critical.
Main Challenges: Monitoring, Speed, and Transparency
One of the key challenges was monitoring partner prices. Kingston Technology operates through a broad partner network and needs to track partners’ prices to ensure equal conditions for all. Errors sometimes occur: for example, a partner may simply forget to set a new price somewhere. In other cases, a product may be out of stock. Every such case needs to be identified, its cause understood, and an appropriate response provided.
Kingston Technology in Ukraine has a multi-level partner structure. There are importers and distributors (T1), large retailers (T2), and smaller partners (T3). It is important to understand not only what has been shipped but also what is actually being sold to end consumers, while monitoring inventory levels and prices.
In addition, the company controls the presence of the brand’s products on partners’ digital shelves, analyzes representation, and can respond when certain products are out of stock or have not been added to partners’ online catalogs.
Another area of ongoing analysis is reviews of Kingston products. The company regularly collects reviews in order to respond to any negative feedback that appears and to help end consumers resolve any difficulties they encounter.
The market is dynamic, and it is essential to constantly stay on top of developments: prices across competitors, current promotions, how prices are changing.
Implementation: From Price Parsing to Analytics Automation
The cooperation began with the Pricer24 team implementing price intelligence for Kingston products across the company’s partner network.
Pricer24 team initiated the processing of partner price lists, establishing precise product matching and ensuring consistent acquisition of market data. By comparing company price lists against retail website data, Pricer24 began providing automated market insights.
All prices are displayed in a convenient report: those lower than, higher than, and equal to the company’s own prices. The report provides an overall picture, and users can easily drill down by double-clicking to see the list of specific prices and immediately identify on which websites and for which products prices differ. Moreover, direct links to specific products can be taken from the system and sent to partners.
Already at this stage, the team felt the effect of using Pricer24: the volume of manual work decreased significantly, and the employee previously responsible for monitoring became less burdened.
80% of the prices we offer to partners are aligned with the market, and this is easy to verify. This is a major advantage specifically for us.
Vitaliy Shakera, Business Development Manager at Kingston Technology
Over time, the brand team expanded their use of Pricer24.
In particular, they began working with sales and inventory analytics. Weekly reports from partners are uploaded to the system, processed by the platform, and displayed in a consolidated form. This makes it possible to see not just figures but dynamics: what was delivered to partners, what was sold, and where stock is accumulating.
The company has internal software that, according to business rules, is prohibited from integrating with external solutions. Given this, Pricer24 processes files uploaded by the client on their side and then outputs data that can be worked with further.
Digital shelf presence analysis was another key monitoring focus. Pricer24 enables daily tracking of product availability throughout the partner network, delivering in-depth data on brand representation across every retailer’s digital storefront. The company closely monitors product presence on digital shelves, and Pricer24 functionality provides valuable support in this regard.
The next step was competitive analysis. Kingston specialists added part numbers for relevant competitor products to the system and set up price comparisons. This provided a broader view of the market, allowing Kingston representatives to assess brand positioning relative to competitors rather than focusing solely on their own metrics.
Over time, Pricer24 became part of Kingston’s daily operations. Pricing, assortment, and other data is regularly processed and used in internal systems, and even for marketing tasks.
In particular, the Kingston team uses lists of links to sellers’ websites provided by Pricer24 to populate the Add to Cart section on the Kingston.com website.
This functionality enables a user to select a product and receive a list of stores in their country where it can be purchased. Manually providing links for 5,000 products would be extremely difficult, whereas Pricer24 automates this task.
Kingston Technology also uses Pricer24 to monitor product reviews so they can respond to negative reviews if they appear.
Separately, the Kingston Technology team highlights the speed of Pricer24’s support.
A very helpful technical support function. If the question is standard, the support team responds very quickly, which is convenient.
Dmytro Romanenko, Country Manager Kingston Technology
What Kingston’s Work Looks Like Now
Kingston Technology uses a customized Pricer24 implementation. The platform’s capabilities were adapted to effectively automate a significant portion of the company’s tasks.
The platform is used by the client’s entire team. Specialists have different tasks and use Pricer24 at varying levels.
Some tasks happen regularly: checking prices twice a day takes about half an hour.
Other tasks are in-depth and analytical: Several days a week, the team analyzes sales, inventory, competitor activities, representation, and reviews, draws conclusions, and forms plans.
At the same time, Pricer24 has become not just a source of raw data but an environment where Kingston Technology team members can find processed data that’s ready for use. Data can be quickly exported, forwarded, or used for immediate decision-making.
Overall, working with competitor analysis and files is really convenient — much more user-friendly than the Excel we used before.
Vitaliy Shakera, Business Development Manager at Kingston Technology
Results: Speed As a Competitive Advantage
One of the most tangible results of implementing Pricer24 is time savings. What previously could take half a day is now performed in minutes.
Market monitoring has also reached a new level: less chaos, fewer gaps in representation, and a more predictable market situation.
Another important outcome is faster response times. In a market where prices change almost daily, the ability to spot changes and react instantly becomes critical. This is where the Pricer24 platform delivers maximum value.
Ultimately, response speed also affects the strategic level. Sales, inventory, and market data allow the client’s category managers to develop more accurate plans — both related to categories and individual partners.
Over the past 15 years, Kingston has been number one in the market in every product category. We maintain a confident first place with a very significant lead — almost double. And all of this works because we respond to all market changes and challenges in a timely manner. Pricer24 helps us react faster and make the right decisions. Particularly because we have not only price data, but analytics as well.
Dmytro Romanenko, Country Manager Kingston Technology
Conclusion
Remaining a market leader requires meticulous daily work, and the speed of decision-making determines everything.
For many years, the Kingston Technology team has been continuously analyzing and responding to market dynamics.
Analytics automation with Pricer24 has helped Kingston Technology keep an eye on the fast-changing market and secure the brand’s positioning at a country level over the past five years.
