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Articles
10.01.2023
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How Online Merchandising Monitoring Helps Brands Increase Sales

How are my products presented in partner catalogs? Are all of them available and properly designed? Do they have descriptions, photos, and videos? What are the ratings of my new products? All of this (and more:-)) is available in Pricer24 reports with a few clicks.

Use Case 1. Representation analysis

Use Case 2. Content analysis of product pages

Use Case 3. Monitoring ratings and reviews

We have already explained why it has become a standard in eCommerce in the article “What is online merchandising?” Today, we will show how automation makes it easier for brands to analyze the presence, content, and reviews on partner websites and how early identification of problem areas contributes to increased sales.

Use case 1. Representation analysis

Monitoring the products’ availability on the partners’ electronic shelves is Sergiy’s routine. Therefore, he created a widget on the Pricer24 dashboard so that the leading indicators are always right before his eyes.

All important reports on one screen — in the form of widgets

Going from the widget to the Assortment Analysis report, the manager sees how many products of his brand are available from counterparties (in partner stores), how many are not available, and how many were in stock but became unavailable for ordering (the status is “Out of Stock”).


An example of a product availability report

Sergiy double-clicks on the problem area and opens the products’ list:

An example of displaying data in Pricer24

He can also quickly understand when exactly his product was last in stock with a particular partner.

An example of displaying data in Pricer24

Visual analytics helps Sergiy immediately understand whether all his products are available for purchase throughout the entire partner network. With real-time data, he can quickly decide on the next steps to improve the brand’s portfolio in the marketplace.

Whatever the reason for the “empty shelf” in your assortment (the product is out of stock), it directly affects sales. If your product is not available, the customer is likely to buy an analog from a competitor. As a result, all this can negatively affect future sales and lead to a drop in income. With Pricer24’s visual analytics, you can foresee this negative scenario and quickly correct problem areas.

Use case 2. Content analysis of product pages

63% of purchases start online. Regardless of where customers end up buying products, their journey begins online with Google, where they search and compare different offers. That’s why it is so important for brands to provide customers with up-to-date information in each partner’s online store. The product card should contain many high-quality images, complete characteristics, and a description that answers all the customer’s questions.

The brand has launched a new line of laptops on the market. The content department prepared rich content, descriptions, photos, and videos. The marketing department handed over all the materials to their partners’ online stores. In addition to checking the new products’ availability, Sergiy needs to find out if distributors and online stores have added new content to product cards. Previously, he collected data manually, but now he uses Pricer24. Sergiy immediately sees which products do not have a description, where there are not enough characteristics, and how many photos and videos are in the product cards. Having identified problem areas, he contacts partners.

Content availability monitoring allows you to identify inconsistencies on product pages in real-time and work with them in order not to lose, but to increase sales.

Use case 3. Monitoring ratings and reviews

To find the reasons for low sales for some laptop models, Sergiy decides to check the ratings. He instantly sees the average ratings and reviews for his products across all of his partners’ networks in the Market Analysis report.

An example of displaying data in Pricer24

Double-clicking on a “problematic” product opens a list showing exactly where the situation may require more attention.

An example of displaying data in Pricer24

Pricer24 allows Sergiy to quickly identify problem areas (low-rated products) and plan subsequent actions to deal with the negative.

Research shows that the average customer spends 31% more on a well-reviewed brand. Most people read reviews and trust them as personal recommendations. That’s why checking the quantity and quality of reviews and ratings is an indispensable part of promoting a brand and its products.

Summary

Thanks to Pricer24, a marketing manager can learn about the current availability of items on partner websites, the completeness, and correctness of content, and quickly identify product pages with the least number of reviews and low-rated products. This improves the digital image of each item and directly affects sales.

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  • Market analytics
  • Price parsing
  • Product visibility
Take a consultation
  • Market analytics
  • Price parsing
  • Product visibility
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