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A Big Research of the Graphics Card Market in Ukrainian Online Stores

2022 was not the best year for Ukrainian retail due to the russian invasion and the global crisis caused by this war. At Pricer24, we decided to analyze the state of the graphics card market nowadays, given the fact that graphic card prices have risen in early 2022 due to mining.

Pricer24 is a cloud-based market analytics platform that helps you find insights in a changing market environment. Large online stores and marketplaces like Rozetka, Comfy, Philips, ASUS, HyperX, Gigabyte, MSI, TP-Link, and many others have already become Pricer24 clients.

We prepared this article in October for publication in November, but unfortunately, due to blackouts and other factors, we were forced to postpone the publication. But now we have finally prepared and translated the article. By the way, you can find the original here.

The data was studied up to October 2022, so the new 4000-line from NVIDIA has not yet managed to get into it. We are happy to conduct another study in Q1 2023 to see how the 4000 series has affected market distribution.

Popularity Analysis Methodology

The most interesting thing for us was to find out which graphics cards and this category segment are the most popular in the Ukrainian market. How did we analyze popularity? We entered the graphics card category in each online store and saved the position in which it was sorted by popularity.

Next, we took the top 20% of the most popular graphics cards on the website and, depending on their position, provided them with points. The higher the position, the higher the score. Graphics cards on the most popular websites (Hotline, Rozetka, Telemart, and Brain) received twice as many points as on others. The last thing we did, since during the analysis different segments had a different number of items, was to normalize the data additionally.

Of course, online stores can “promote” their products and raise them higher in the search results, but since we considered the whole market, this effect is leveled.

Popularity Analysis by Price Segment

The most popular segments are $400–600 and $200–400, and the least popular is $1000+.

Price rangeRating (the higher, the more popular the segment)
$400-600767.9
$200-400712.9
до $200622.4
$600-800583.3
$800-1000538
$1000+306.3

Users are most interested in graphic cards with GeForce RTX 3060 and GeForce RTX 3050 chipsets in the $400–600 segment and Radeon RX 6600 and GeForce GTX 1660 in the $200–400 segment.

Price range / ChipsetRating (the higher, the more popular the segment)
$400-600
GeForce RTX 30601 327.90
GeForce RTX 30501 128.60
Radeon RX 6650 XT478.4
GeForce RTX 3060 Ti475.8
Radeon RX 6600 XT283.9
GeForce RTX 2060129.7
$200-400
Radeon RX 66001 359.10
GeForce GTX 16601 300.00
GeForce GTX 1660 Super879.6
GeForce GTX 1660 Ti826.3
GeForce RTX 3050760.9
GeForce GTX 1650704.2
Radeon RX 6500 XT267.5
Radeon RX 6400239.3
до $200
GeForce GT 1030801.6
Radeon RX 550727.3
GeForce GT 730440
GeForce GT 710352.2
$800-1000
GeForce RTX 3070 Ti701.8
GeForce RTX 3080590.5
Radeon RX 6800 XT153.6
$600-800
GeForce RTX 3060 Ti850.6
GeForce RTX 3070526
Radeon RX 6700 XT471.1
Radeon RX 6750 XT76.9
$1000+
GeForce RTX 3080514.8
GeForce RTX 3090430.8
Radeon RX 6900 XT319.4
GeForce RTX 3080 Ti167.2

Popular Chipsets

The most popular chipset in the country is the GeForce RTX 3060, which has both the largest number of offers on the market and the highest rankings in search results on websites. Generally, NVIDIA chipsets are more popular than AMD’s. Only two of their chipsets got into the top 10: the Radeon RX 6600 and the Radeon RX 550.

ChipsetRating (the higher, the more popular the segment)Number of offers on the market
GeForce RTX 30601 342.7124
GeForce GTX 16601 300.042
GeForce GTX 1660 Super98353
GeForce RTX 3050890.999
Radeon RX 6600875.641
GeForce GTX 1660 Ti826.338
GeForce GT 1030801.663
GeForce RTX 3070 Ti766.4116
GeForce RTX 3060 Ti729.3123
Radeon RX 550727.333

Popular Brands

The two most popular brands in Ukraine are ASUS and Gigabyte. Quite foreseeable, right? The only difference is that ASUS is more popular in NVIDIA chipsets while Gigabyte is in AMD. MSI entered the top 3, which is to be expected.

BrandRating (the higher, the more popular the segment)
NVIDIA1 005.4
Asus308.6
Gigabyte287.1
MSI181.2
Palit97.4
Inno3D53.7
Zotac34.2
Afox22.7
PNY10.4
Colorful6.3
Biostar3.8
AMD172.1
Gigabyte51.2
Asus44.4
MSI30.4
Afox16.4
PowerColor12.2
Biostar8.3
Sapphire3.9
AsRock3
Arktek2.3

For the sake of curiosity, we decided to analyze the popularity only among the top 10 chipsets. It turned out that the gap between MSI and its competitors has suddenly decreased a little.

BrandRating (the higher, the more popular the segment)
Asus204.3
Gigabyte175.4
MSI148.9
Palit52.8
Inno3D41.2
Zotac22.2
PNY8.2
Colorful4.8

Popularity by memory capacity

Some chipsets have multiple memory options. And we couldn’t figure out why some of them are clearly more popular with less memory storage while others are the opposite. But then we realized that those chipsets required for mining have less memory, while chips for games have more.

Most Popular Items

We have been trying to find the right methodology to identify the most popular products for a long time. The thing is that statistical methods are no longer suitable here. Therefore, we decided to simply calculate the median position across all online stores. The lower the number, the more popular the item.

ModelMedian position in store issuance (the lower, the better)
Asus TUF GeForce RTX 3060 Gaming 12GB (TUF-RTX3060-O12G-V2-GAMING) OC LHR3
Asus GeForce RTX 3060 Dual 12GB (DUAL-RTX3060-O12G-V2) OC LHR6
MSI Radeon RX 6600 Mech 2X 8G7
Inno3D GeForce RTX 3060 Twin X2 12GB (N30602-12D6X-11902120H) OC LHR8
Asus GeForce RTX 3060 Phoenix 12GB (PH-RTX3060-12G-V2) LHR9
MSI GeForce RTX 3060 Ti Ventus 2X 8G OCV1 LHR9
Asus TUF GeForce RTX 3070 Gaming 8GB (TUF-RTX3070-O8G-V2-GAMING) OC LHR9.5
MSI GeForce RTX 3060 Ventus 2X 12G OC10.5
Asus Radeon RX 6600 Dual 8GB (DUAL-RX6600-8G)12
Gigabyte GeForce GTX 1660 6GB (GV-N1660OC-6GD) OC12.5
Gigabyte GeForce GT 1030 2GB (GV-N1030OC-2GI) LP14
Afox Radeon RX 560 4GB (AFRX560-4096D5H4-V2)15
MSI GeForce RTX 3050 Gaming X 8G15
Asus TUF GeForce RTX 3080 Gaming 10GB (TUF-RTX3080-O10G-V2-GAMING) OC LHR15.5
MSI GeForce GTX 1650 Ventus XS 4G OC16
Gigabyte GeForce GTX 1650 4GB (GV-N1650OC-4GD) OC19
Gigabyte GeForce GTX 1660 Super D6 6GB (GV-N166SD6-6GD)19
Asus TUF GeForce GTX 1650 Gaming 4GB (TUF-GTX1650-O4GD6-P-GAMING) OC20
Gigabyte GeForce GT 1030 2GB (GV-N1030D5-2GL) LP20
Gigabyte GeForce RTX 3060 Gaming 12GB (GV-N3060GAMING OC-12GD) OC LHR20

Assortment analysis

Assortment of online stores

We analyzed which online stores and brands have the best assortment. In this report, everything is simple. The more products on the site, the better the assortment.

The best assortment on the market until October was in the Elimir store, as well as in Can and Exe.

WebsiteVideo cards are availableNot available for purchaseTogether
Elmir.ua366118484
Can.ua344140484
Exe.ua343141484
MTA.ua319165484
F.ua308176484
KTC.ua297187484
Eldorado.ua295189484
Rozetka.com.ua230254484
CompX.com.ua214270484
Telemart.ua140344484
Foxtrot.com.ua135349484
Moyo.ua115369484
Brain.com.ua92392484
Comfy.ua65419484
Citrus.ua17467484
Allo.ua0484484

Brand Range

Gigabyte, ASUS, and MSI had the largest assortments on the market until October.

BrandNumber of models on the market
Gigabyte123
Asus88
MSI75
Palit54
Inno3D30
Zotac21
Afox17
PowerColor16
AsRock15
Sapphire10
Biostar10
XFX8
Colorful5
Arktek5
PNY4
Gainward3
Total:484

It is interesting that Gigabyte also has the best representation on the market.

% in the column – what assortment of the brand is available in each store on average.

Price Analysis

Prices for the most popular chipsets

You can see the average and minimum prices for a chipset below.

ChipsetAverage price (UAH)A minimum price (UAH)
GeForce GT 10303 899.862 795.00
GeForce GTX 166012 171.8510 399.00
GeForce GTX 1660 Super12 696.2910 999.00
GeForce GTX 1660 Ti12 473.1711 418.00
GeForce RTX 305014 589.0513 249.00
GeForce RTX 306019 061.2215 199.00
GeForce RTX 3060 Ti23 989.7319 499.00
GeForce RTX 3070 Ti32 028.4928 499.00
Radeon RX 5504 945.424 680.00
Radeon RX 660014 579.9612 999.00

Price history

The last thing we decided to analyze was how prices for the most popular chipsets changed on the market this year. The analysis was provided in US dollars.

It is obvious that during this year, graphics cards have significantly fallen in price by an average of 2–2.5 times. In some separate periods, as, for example, in July, graphics cards went up in price, but then the fall began again. After September, the price drop ended, and perhaps by the time new chipsets enter the market, they will not change much. So now is probably a good time to buy yourself a new graphics card.

Conclusions

Despite the war, the market is quite diverse; there are many offers, and their number is growing. After the end of the mining boom, prices began to return to normal and are almost no longer speculative.

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