A Big Research of the Graphics Card Market in Ukrainian Online Stores
2022 was not the best year for Ukrainian retail due to the russian invasion and the global crisis caused by this war. At Pricer24, we decided to analyze the state of the graphics card market nowadays, given the fact that graphic card prices have risen in early 2022 due to mining.
Pricer24 is a cloud-based market analytics platform that helps you find insights in a changing market environment. Large online stores and marketplaces like Rozetka, Comfy, Philips, ASUS, HyperX, Gigabyte, MSI, TP-Link, and many others have already become Pricer24 clients.
We prepared this article in October for publication in November, but unfortunately, due to blackouts and other factors, we were forced to postpone the publication. But now we have finally prepared and translated the article. By the way, you can find the original here.
The data was studied up to October 2022, so the new 4000-line from NVIDIA has not yet managed to get into it. We are happy to conduct another study in Q1 2023 to see how the 4000 series has affected market distribution.
Popularity Analysis Methodology
The most interesting thing for us was to find out which graphics cards and this category segment are the most popular in the Ukrainian market. How did we analyze popularity? We entered the graphics card category in each online store and saved the position in which it was sorted by popularity.
Next, we took the top 20% of the most popular graphics cards on the website and, depending on their position, provided them with points. The higher the position, the higher the score. Graphics cards on the most popular websites (Hotline, Rozetka, Telemart, and Brain) received twice as many points as on others. The last thing we did, since during the analysis different segments had a different number of items, was to normalize the data additionally.
Of course, online stores can “promote” their products and raise them higher in the search results, but since we considered the whole market, this effect is leveled.
Popularity Analysis by Price Segment
The most popular segments are $400–600 and $200–400, and the least popular is $1000+.
|Price range||Rating (the higher, the more popular the segment)|
Users are most interested in graphic cards with GeForce RTX 3060 and GeForce RTX 3050 chipsets in the $400–600 segment and Radeon RX 6600 and GeForce GTX 1660 in the $200–400 segment.
|Price range / Chipset||Rating (the higher, the more popular the segment)|
|GeForce RTX 3060||1 327.90|
|GeForce RTX 3050||1 128.60|
|Radeon RX 6650 XT||478.4|
|GeForce RTX 3060 Ti||475.8|
|Radeon RX 6600 XT||283.9|
|GeForce RTX 2060||129.7|
|Radeon RX 6600||1 359.10|
|GeForce GTX 1660||1 300.00|
|GeForce GTX 1660 Super||879.6|
|GeForce GTX 1660 Ti||826.3|
|GeForce RTX 3050||760.9|
|GeForce GTX 1650||704.2|
|Radeon RX 6500 XT||267.5|
|Radeon RX 6400||239.3|
|GeForce GT 1030||801.6|
|Radeon RX 550||727.3|
|GeForce GT 730||440|
|GeForce GT 710||352.2|
|GeForce RTX 3070 Ti||701.8|
|GeForce RTX 3080||590.5|
|Radeon RX 6800 XT||153.6|
|GeForce RTX 3060 Ti||850.6|
|GeForce RTX 3070||526|
|Radeon RX 6700 XT||471.1|
|Radeon RX 6750 XT||76.9|
|GeForce RTX 3080||514.8|
|GeForce RTX 3090||430.8|
|Radeon RX 6900 XT||319.4|
|GeForce RTX 3080 Ti||167.2|
The most popular chipset in the country is the GeForce RTX 3060, which has both the largest number of offers on the market and the highest rankings in search results on websites. Generally, NVIDIA chipsets are more popular than AMD’s. Only two of their chipsets got into the top 10: the Radeon RX 6600 and the Radeon RX 550.
|Chipset||Rating (the higher, the more popular the segment)||Number of offers on the market|
|GeForce RTX 3060||1 342.7||124|
|GeForce GTX 1660||1 300.0||42|
|GeForce GTX 1660 Super||983||53|
|GeForce RTX 3050||890.9||99|
|Radeon RX 6600||875.6||41|
|GeForce GTX 1660 Ti||826.3||38|
|GeForce GT 1030||801.6||63|
|GeForce RTX 3070 Ti||766.4||116|
|GeForce RTX 3060 Ti||729.3||123|
|Radeon RX 550||727.3||33|
The two most popular brands in Ukraine are ASUS and Gigabyte. Quite foreseeable, right? The only difference is that ASUS is more popular in NVIDIA chipsets while Gigabyte is in AMD. MSI entered the top 3, which is to be expected.
|Brand||Rating (the higher, the more popular the segment)|
For the sake of curiosity, we decided to analyze the popularity only among the top 10 chipsets. It turned out that the gap between MSI and its competitors has suddenly decreased a little.
|Brand||Rating (the higher, the more popular the segment)|
Popularity by memory capacity
Some chipsets have multiple memory options. And we couldn’t figure out why some of them are clearly more popular with less memory storage while others are the opposite. But then we realized that those chipsets required for mining have less memory, while chips for games have more.
Most Popular Items
We have been trying to find the right methodology to identify the most popular products for a long time. The thing is that statistical methods are no longer suitable here. Therefore, we decided to simply calculate the median position across all online stores. The lower the number, the more popular the item.
|Model||Median position in store issuance (the lower, the better)|
|Asus TUF GeForce RTX 3060 Gaming 12GB (TUF-RTX3060-O12G-V2-GAMING) OC LHR||3|
|Asus GeForce RTX 3060 Dual 12GB (DUAL-RTX3060-O12G-V2) OC LHR||6|
|MSI Radeon RX 6600 Mech 2X 8G||7|
|Inno3D GeForce RTX 3060 Twin X2 12GB (N30602-12D6X-11902120H) OC LHR||8|
|Asus GeForce RTX 3060 Phoenix 12GB (PH-RTX3060-12G-V2) LHR||9|
|MSI GeForce RTX 3060 Ti Ventus 2X 8G OCV1 LHR||9|
|Asus TUF GeForce RTX 3070 Gaming 8GB (TUF-RTX3070-O8G-V2-GAMING) OC LHR||9.5|
|MSI GeForce RTX 3060 Ventus 2X 12G OC||10.5|
|Asus Radeon RX 6600 Dual 8GB (DUAL-RX6600-8G)||12|
|Gigabyte GeForce GTX 1660 6GB (GV-N1660OC-6GD) OC||12.5|
|Gigabyte GeForce GT 1030 2GB (GV-N1030OC-2GI) LP||14|
|Afox Radeon RX 560 4GB (AFRX560-4096D5H4-V2)||15|
|MSI GeForce RTX 3050 Gaming X 8G||15|
|Asus TUF GeForce RTX 3080 Gaming 10GB (TUF-RTX3080-O10G-V2-GAMING) OC LHR||15.5|
|MSI GeForce GTX 1650 Ventus XS 4G OC||16|
|Gigabyte GeForce GTX 1650 4GB (GV-N1650OC-4GD) OC||19|
|Gigabyte GeForce GTX 1660 Super D6 6GB (GV-N166SD6-6GD)||19|
|Asus TUF GeForce GTX 1650 Gaming 4GB (TUF-GTX1650-O4GD6-P-GAMING) OC||20|
|Gigabyte GeForce GT 1030 2GB (GV-N1030D5-2GL) LP||20|
|Gigabyte GeForce RTX 3060 Gaming 12GB (GV-N3060GAMING OC-12GD) OC LHR||20|
Assortment of online stores
We analyzed which online stores and brands have the best assortment. In this report, everything is simple. The more products on the site, the better the assortment.
The best assortment on the market until October was in the Elimir store, as well as in Can and Exe.
|Website||Video cards are available||Not available for purchase||Together|
Gigabyte, ASUS, and MSI had the largest assortments on the market until October.
|Brand||Number of models on the market|
It is interesting that Gigabyte also has the best representation on the market.
Prices for the most popular chipsets
You can see the average and minimum prices for a chipset below.
|Chipset||Average price (UAH)||A minimum price (UAH)|
|GeForce GT 1030||3 899.86||2 795.00|
|GeForce GTX 1660||12 171.85||10 399.00|
|GeForce GTX 1660 Super||12 696.29||10 999.00|
|GeForce GTX 1660 Ti||12 473.17||11 418.00|
|GeForce RTX 3050||14 589.05||13 249.00|
|GeForce RTX 3060||19 061.22||15 199.00|
|GeForce RTX 3060 Ti||23 989.73||19 499.00|
|GeForce RTX 3070 Ti||32 028.49||28 499.00|
|Radeon RX 550||4 945.42||4 680.00|
|Radeon RX 6600||14 579.96||12 999.00|
The last thing we decided to analyze was how prices for the most popular chipsets changed on the market this year. The analysis was provided in US dollars.
It is obvious that during this year, graphics cards have significantly fallen in price by an average of 2–2.5 times. In some separate periods, as, for example, in July, graphics cards went up in price, but then the fall began again. After September, the price drop ended, and perhaps by the time new chipsets enter the market, they will not change much. So now is probably a good time to buy yourself a new graphics card.
Despite the war, the market is quite diverse; there are many offers, and their number is growing. After the end of the mining boom, prices began to return to normal and are almost no longer speculative.