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Guide
27.02.2026
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How to Track a Competitor’s Strategy in Ecommerce: A Guide for Category Managers
Pricer24 helps category managers explore competitors’ ecommerce strategies. You can use this platform to identify fast-moving products among competitors’ offerings, find growth opportunities in your categories, and expand your own assortment based on ecommerce competitors tracking and real market insights.
Your competitors don’t publish sales data. But by analyzing indirect signals such as product ratings, number of reviews, and positions in search results, you can infer their strategies. A combination of these indicators provides insights for competitive pricing analysis and helps you identify popular (and potentially profitable) products.
Pricer24 automates this process, saving hours of manual work and enabling data-driven decisions. Below, we show how to apply Pricer24 to your own competitor benchmarking strategy.
Tracking Ecommerce Competitors: A Step-by-Step Guide for Expanding Your Assortment and Growing Sales
Step 1. Identify Top Products by Popularity
What to do
Analyze competitors’ products in terms of ratings and number of reviews.
Why it matters
If multiple competitors have the same product with high ratings, it signals that the product is popular and resonates with customers. The combination of rating and review count is often underestimated due to the difficulty of data collection, yet it reliably highlights consistent bestsellers. The idea is simple: products with many positive reviews and high ratings are worth adding to your catalog.
Example outcome
A list of products with the highest ratings (for example, 4.5–5 stars) and the most reviews. These are products customers are satisfied with and recommend — or products actively promoted by online stores, motivating buyers to leave reviews.
In the screenshot, we see products with an average rating of 4.9 or higher sorted by number of reviews. We can further filter the list to show only items not yet in our catalog.
Next steps
Compare this list with your catalog to identify popular products you don’t currently offer (see Step 3).
Step 2. Determine Product Positions in Search Results
What to do
Analyze which products competitors place at the top of search results in a given category. Using competitor monitoring tools, you can compare your assortment against competitors’ top-ranked products.
The logic is straightforward: Compare the list of products competitors prioritize in search rankings with your assortment. Hypothesis: If several competitors rank a product highly and you don’t offer it, it’s worth adding it to your catalog.
Why it matters
Online shoppers typically choose products from the first pages of category listings. If multiple competitors place the same product in top positions, it likely means:
The product sells well.
Competitors profit from it, so they push it higher in search results.
In short, top positions indicate popular and/or high-margin products that deserve a place in your assortment.
Example outcome
In the TV category across four online stores, we configured a report showing key metrics for position analysis:
Min Position – best position among all competitors (1 = top position in category)
Average Position – mean position across competitors
Number of Competitors – how many analyzed competitors carry the product
If a product is offered by multiple competitors (3–4) and has a high average position (top 50), it signals that several competitors prioritize this item simultaneously. Such items are potential bestsellers for your catalog.
Example products:
Samsung 43″ UE43U8000F – 4 competitors, average position 13.5, min 1
Samsung 50″ UE50U8000F – 4 competitors, average position 13.25, min 1
Samsung 40″ UE40F6000F – 4 competitors, average position 14.5, min 3
Bravis 32″ 32K5000H – 3 competitors, average position 24.67, min 1
You can drill down to individual products to see their position with each competitor.
Next steps
Use this data to identify potential hits for your catalog and compare them with your current assortment (see Step 3).
Step 3. Compare with Your Assortment
What to do
You now have a list of popular competitor products. Compare it with your catalog to identify gaps — products that are in demand among competitors and that you don’t currently offer.
Why it matters
Identifying assortment gaps ensures you don’t miss products your target customers are actively buying from competitors.
Example outcome
A filtered list of products with high average ratings, many reviews, and strong search positions that are not in your catalog.
Pricer24 includes a special filter for this: Catalog → Competitors. It displays only products that are available from competitors but absent from your assortment.
Example candidates for addition to the catalog:
LG 43″ 43UA75006 – min position 2, 4.8 average rating, 148 reviews, 2 competitor promotions
LG 55″ 55UA75006LA – min position 10, 4.8 average rating, 150 reviews, 2 promotions
Xiaomi 55″ TV A 2026 – min position 17, 4.9 average rating, 175 reviews
Xiaomi 65″ TV A Pro 65 2026 – min position 24, 4.8 average rating, 849 reviews
Next steps
Add these products to your catalog to increase sales and attract more customers.
Step 4. Find Suppliers with the Best Prices
What to do
Compare supplier prices for the products you selected in Step 3.
Why it matters
Once you know which products to add, you’ll need to source them at competitive prices so you can set attractive customer prices while maintaining healthy margins.
Example outcome
A table of supplier prices for selected products that lets you quickly identify which supplier currently offers the best price. Data is updated regularly, ensuring purchasing decisions are based on the most current information.
Next steps
Purchase popular products that are missing from your catalog at optimal prices, create new product listings, and place them in top positions in your website search results.
Why Manual Analysis Is Difficult
Technically, you could visit 3–4 competitor websites and copy data into Excel. But:
Processing an entire category manually takes a lot of time.
Tracking daily changes is nearly impossible.
Data becomes outdated in a week, requiring re-collection.
Trends (e.g., consistent top sellers) are hard to detect manually.
Manual aggregation increases the risk of human error.
Pricer24 addresses these challenges, enabling a true competitor benchmarking strategy. It tracks dozens of websites simultaneously, updates data regularly, and gives you ready-made analytical reports within two minutes.
Conclusion
Using Pricer24 allows category managers to systematically expand their assortment with market-validated products and increase sales without tedious manual work. You can quickly identify what competitors are successfully selling, uncover gaps in your catalog, and access current data for profitable purchasing decisions. The result is faster, more accurate, and more profitable decisions that help category managers achieve and exceed their KPIs.
Request a demo to see how Pricer24 can meet your needs
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