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2.02.2024
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7 Most Popular Methods of MAP Violations

🔍 Uncover common MAP monitoring pitfalls

Explore the top 7 tricks retailers use for MAP violations

🔍 Uncover common MAP monitoring pitfalls

A study by Harvard Business Review among manufacturers using a MAP (Minimum Advertised Price) policy found that unauthorized sellers deviated from MAP 50% of the time. Authorized resellers deviated 20% of the time. The Pricer24 team has been working with e-commerce businesses — vendors, distributors and retailers — for over four years. Based on the experience of performing various client tasks, our experts have compiled a rating of the methods of MAP deviations, which online stores resort to most often.

  • Method No. 1. Open price
  • Method No. 2. Scheduled MAP violations
  • Method No. 3. Deviations at night and on weekends
  • Method No. 4. Promo codes
  • Method No. 5. Hiding goods from price aggregator listings
  • Method No. 6. Creation of product duplicates
  • Method No. 7. Protection against parsing

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