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Research
6.01.2023
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A Big Research of the Graphics Card Market in Ukrainian Online Stores
2022 was not the best year for Ukrainian retail due to the russian invasion and the global crisis caused by this war. At Pricer24, we decided to analyze the state of the graphics card market nowadays, given the fact that graphic card prices have risen in early 2022 due to mining.
Pricer24 is a cloud-based market analytics platform that helps you find insights in a changing market environment. Large online stores and marketplaces like Rozetka, Comfy, Philips, ASUS, HyperX, Gigabyte, MSI, TP-Link, and many others have already become Pricer24 clients.
We prepared this article in October for publication in November, but unfortunately, due to blackouts and other factors, we were forced to postpone the publication. But now we have finally prepared and translated the article. By the way, you can find the original here.
The data was studied up to October 2022, so the new 4000-line from NVIDIA has not yet managed to get into it. We are happy to conduct another study in Q1 2023 to see how the 4000 series has affected market distribution.
Popularity Analysis Methodology
The most interesting thing for us was to find out which graphics cards and this category segment are the most popular in the Ukrainian market. How did we analyze popularity? We entered the graphics card category in each online store and saved the position in which it was sorted by popularity.
Next, we took the top 20% of the most popular graphics cards on the website and, depending on their position, provided them with points. The higher the position, the higher the score. Graphics cards on the most popular websites (Hotline, Rozetka, Telemart, and Brain) received twice as many points as on others. The last thing we did, since during the analysis different segments had a different number of items, was to normalize the data additionally.
Of course, online stores can “promote” their products and raise them higher in the search results, but since we considered the whole market, this effect is leveled.
Popularity Analysis by Price Segment
The most popular segments are $400–600 and $200–400, and the least popular is $1000+.
Price range
Rating (the higher, the more popular the segment)
$400-600
767.9
$200-400
712.9
до $200
622.4
$600-800
583.3
$800-1000
538
$1000+
306.3
Users are most interested in graphic cards with GeForce RTX 3060 and GeForce RTX 3050 chipsets in the $400–600 segment and Radeon RX 6600 and GeForce GTX 1660 in the $200–400 segment.
Price range / Chipset
Rating (the higher, the more popular the segment)
$400-600
GeForce RTX 3060
1 327.90
GeForce RTX 3050
1 128.60
Radeon RX 6650 XT
478.4
GeForce RTX 3060 Ti
475.8
Radeon RX 6600 XT
283.9
GeForce RTX 2060
129.7
$200-400
Radeon RX 6600
1 359.10
GeForce GTX 1660
1 300.00
GeForce GTX 1660 Super
879.6
GeForce GTX 1660 Ti
826.3
GeForce RTX 3050
760.9
GeForce GTX 1650
704.2
Radeon RX 6500 XT
267.5
Radeon RX 6400
239.3
до $200
GeForce GT 1030
801.6
Radeon RX 550
727.3
GeForce GT 730
440
GeForce GT 710
352.2
$800-1000
GeForce RTX 3070 Ti
701.8
GeForce RTX 3080
590.5
Radeon RX 6800 XT
153.6
$600-800
GeForce RTX 3060 Ti
850.6
GeForce RTX 3070
526
Radeon RX 6700 XT
471.1
Radeon RX 6750 XT
76.9
$1000+
GeForce RTX 3080
514.8
GeForce RTX 3090
430.8
Radeon RX 6900 XT
319.4
GeForce RTX 3080 Ti
167.2
Popular Chipsets
The most popular chipset in the country is the GeForce RTX 3060, which has both the largest number of offers on the market and the highest rankings in search results on websites. Generally, NVIDIA chipsets are more popular than AMD’s. Only two of their chipsets got into the top 10: the Radeon RX 6600 and the Radeon RX 550.
Chipset
Rating (the higher, the more popular the segment)
Number of offers on the market
GeForce RTX 3060
1 342.7
124
GeForce GTX 1660
1 300.0
42
GeForce GTX 1660 Super
983
53
GeForce RTX 3050
890.9
99
Radeon RX 6600
875.6
41
GeForce GTX 1660 Ti
826.3
38
GeForce GT 1030
801.6
63
GeForce RTX 3070 Ti
766.4
116
GeForce RTX 3060 Ti
729.3
123
Radeon RX 550
727.3
33
Popular Brands
The two most popular brands in Ukraine are ASUS and Gigabyte. Quite foreseeable, right? The only difference is that ASUS is more popular in NVIDIA chipsets while Gigabyte is in AMD. MSI entered the top 3, which is to be expected.
Brand
Rating (the higher, the more popular the segment)
NVIDIA
1 005.4
Asus
308.6
Gigabyte
287.1
MSI
181.2
Palit
97.4
Inno3D
53.7
Zotac
34.2
Afox
22.7
PNY
10.4
Colorful
6.3
Biostar
3.8
AMD
172.1
Gigabyte
51.2
Asus
44.4
MSI
30.4
Afox
16.4
PowerColor
12.2
Biostar
8.3
Sapphire
3.9
AsRock
3
Arktek
2.3
For the sake of curiosity, we decided to analyze the popularity only among the top 10 chipsets. It turned out that the gap between MSI and its competitors has suddenly decreased a little.
Brand
Rating (the higher, the more popular the segment)
Asus
204.3
Gigabyte
175.4
MSI
148.9
Palit
52.8
Inno3D
41.2
Zotac
22.2
PNY
8.2
Colorful
4.8
Popularity by memory capacity
Some chipsets have multiple memory options. And we couldn’t figure out why some of them are clearly more popular with less memory storage while others are the opposite. But then we realized that those chipsets required for mining have less memory, while chips for games have more.
Most Popular Items
We have been trying to find the right methodology to identify the most popular products for a long time. The thing is that statistical methods are no longer suitable here. Therefore, we decided to simply calculate the median position across all online stores. The lower the number, the more popular the item.
Model
Median position in store issuance (the lower, the better)
Asus TUF GeForce RTX 3060 Gaming 12GB (TUF-RTX3060-O12G-V2-GAMING) OC LHR
3
Asus GeForce RTX 3060 Dual 12GB (DUAL-RTX3060-O12G-V2) OC LHR
Gigabyte, ASUS, and MSI had the largest assortments on the market until October.
Brand
Number of models on the market
Gigabyte
123
Asus
88
MSI
75
Palit
54
Inno3D
30
Zotac
21
Afox
17
PowerColor
16
AsRock
15
Sapphire
10
Biostar
10
XFX
8
Colorful
5
Arktek
5
PNY
4
Gainward
3
Total:
484
Price Analysis
Prices for the most popular chipsets
You can see the average and minimum prices for a chipset below.
Chipset
Average price (UAH)
A minimum price (UAH)
GeForce GT 1030
3 899.86
2 795.00
GeForce GTX 1660
12 171.85
10 399.00
GeForce GTX 1660 Super
12 696.29
10 999.00
GeForce GTX 1660 Ti
12 473.17
11 418.00
GeForce RTX 3050
14 589.05
13 249.00
GeForce RTX 3060
19 061.22
15 199.00
GeForce RTX 3060 Ti
23 989.73
19 499.00
GeForce RTX 3070 Ti
32 028.49
28 499.00
Radeon RX 550
4 945.42
4 680.00
Radeon RX 6600
14 579.96
12 999.00
Price history
The last thing we decided to analyze was how prices for the most popular chipsets changed on the market this year. The analysis was provided in US dollars.
It is obvious that during this year, graphics cards have significantly fallen in price by an average of 2–2.5 times. In some separate periods, as, for example, in July, graphics cards went up in price, but then the fall began again. After September, the price drop ended, and perhaps by the time new chipsets enter the market, they will not change much. So now is probably a good time to buy yourself a new graphics card.
Conclusions
Despite the war, the market is quite diverse; there are many offers, and their number is growing. After the end of the mining boom, prices began to return to normal and are almost no longer speculative.
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