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for stores

Assortment Analysis on Digital Shelves

Analyze competitors’ assortments in online stores and mobile apps, and compare them with your own. Get data to support your strategic development.

PRICER24 CLIENTS

360-degree market overview

All the data you need — on one customizable dashboard. Each specialist on your team can adjust the layout and content of reports to their needs, seeing only what’s essential for both quick and strategic decisions.

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Weaknesses in your assortment

Daily insights showing how competitors’ assortments are broader than yours, and which competitors present your products better.

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Smart sales strategy based on trends

Daily reports that help you react quickly when competitors have fewer popular products. Use sudden shortages to your advantage in pricing strategy.

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The entire market on one screen

Start your analysis with a helicopter view: quickly identify growth opportunities at the macro level. The report highlights the biggest issues and helps you set priorities.
Availability chart
Availability chart
One click — and you see how many of your products are marked “Out of Stock” or “Not Found,” both for you and your competitors.
Catalog completeness
Catalog completeness
Another click shows which competitors present your assortment products better.
KPIs at a glance
KPIs at a glance
Save the widget on your dashboard so key assortment performance metrics are always front and center.

Analyze your presence against a specific competitor

If your product is out of stock, the customer will buy from a competitor. Find out in which categories your products are well represented and in which the competitor leads.
Identify growth opportunities
Identify growth opportunities
Discover which brands and products are the most popular on the market and expand your catalog accordingly.
Track product analogues
Track product analogues
Compare prices for identical products in your catalog and those of competitors. Find analogues and compare prices across segments.
Negotiate better terms
Negotiate better terms
Study competitors’ prices and assortments to discuss new, more favorable partnership terms with your suppliers.

Analyze the presence of new and key products

Tags allow you to analyze product segments that are specifically relevant to your e-commerce development strategy. Tag new arrivals, top sellers, specific items, and unique offers to track them precisely.
Monitor new arrivals
Monitor new arrivals
Find out how often and which stores add new products and brands to their catalogs.
Reports by product segments
Reports by product segments
Create separate monitoring reports for top-selling items and other specific groups.
SKU-level analysis
SKU-level analysis
Need information about a specific product? Simply enter the SKU name in the search bar.

Find the reason for the lack of sales

When sales drop, analysis helps identify the cause, reduce lost profits, and turn the situation around 180 degrees.
What’s new on the market
What’s new on the market
Discover new products on competitors’ digital shelves that may have influenced the sales decline.
Price intelligence
Price intelligence
Compare your prices with competitors’ prices in specific segments or categories for class “A” products.
Analyze trends
Analyze trends
Monitor the availability dynamics of products on the market to timely spot shortages or surpluses.

Work the way that suits you

Save lists of products with the status “Out of Stock” in Excel, display data on the dashboard in the format and layout you’re used to.
Save tables
Save tables
Quickly export data to Excel or CSV files.
Visualize data
Visualize data
Download charts and graphs in PNG or PDF format.
Collaborate with your team
Collaborate with your team
Save convenient report configurations and share them with your team.

Why you need high-accuracy data from Pricer24

Let us clearly explain how much you lose due to blind spots in market analysis,
using examples from your competitors.
Vadym Vovcherenko
Category manager

With automated data collection our category managers can easily get information about brand presence in the marketplace and spend time working with strategy instead of routine.

FAQ

How often can Pricer24 update information?
We usually update data 5–7 times a day, which is enough for our clients. But, if you need more often, we can do updates at least every hour.
Do you track presence on price aggregators and marketplaces?
Yes, we can monitor any sites you need: online stores, price aggregators and marketplaces. Even sites with a high level of protection against parsing.
How much does a assortment analysis cost?
The cost depends on the size of your catalog and the number of websites you plan to monitor.
We suggest that you first discuss the objectives, make sure we understand your needs, and then give an accurate investment estimate.
Do you have support?
Yes, sure. Our manager will always help you deal with your task, set up the necessary filter or implement certain features.
What is assortment analysis in e-commerce?
Assortment analysis in e-commerce is the process of studying product availability and presence on the market. The goal is to effectively manage product availability, quickly introduce innovative and trending products, and respond promptly to competitors’ actions.
What does assortment analysis on digital shelves involve?

By analyzing the assortment on digital shelves, you can track product positioning on sales platforms, monitor changes in prices and availability, and compare your offerings with competitors in real time. The tool helps category managers to:

  • Identify category leaders in terms of presence among competitors;
  • Detect “narrow” categories or brands with potential for assortment growth;
  • Spot gaps in market offerings, enabling the attraction of new customers searching for products unavailable from competitors.
What are the benefits of digital shelf optimization?
Digital shelf optimization combined with competitor assortment analysis allows brands and retailers to efficiently manage product availability, respond quickly to market changes, and identify gaps in product representation. This makes it possible to timely introduce trending or innovative products, adjust pricing strategies, increase the visibility of key products, and monitor competitor positioning, directly contributing to sales growth and enhanced brand competitiveness.

Get expert advice

Request a demo to see how Pricer24 can meet your needs

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